If you are the owner of a site and want not only to be found in Yandex and Google search engines, but also to get into the top of search results, then this article is for you. This post will serve as an introduction to search engine optimization (SEO) and an overview of the must-have marketing tactics.


Affordable search engine optimisation Free ITIL 4 books
Basic SEO: The Complete Beginner`s Guide to Search Engine Optimization

What you will learn from this SEO beginner guide:

  • What is SEO and why is it so important?
  • Working with keywords
  • Optimizing pages: basic principles
  • Site architecture and internal linking
  • How to combine content marketing and link building?
  • Technical errors and methods of solving them
  • SEO results: tracking and measuring
  • Additional SEO Practices

By the time you finish reading this guide, you will have a solid understanding of what SEO is, how to apply it, why it matters to your website and business in general, and finally, how to achieve visible results in an ever-changing SEO environment.

What is SEO and why is it important?

You've probably heard of SEO. And if you didn't, you could just read the definition of the term in Wikipedia. But understanding that Affordable search engine optimisation is “a set of measures for internal and external optimization to improve the position of a site in the search engine results for certain user queries” does not really help solve the problems of your business and site. For example:

  • How to optimize your site or client's site for search engines?
  • How to increase your site's organic visibility so that users can easily find your content?
  • How do you know how much time to spend on SEO?
  • How can you tell “good” SEO advice from “bad” or even “bad” SEO tips?

And what will definitely interest you as a business owner or employee is how you can use SEO effectively to drive more relevant traffic to your website, leads, sales, and ultimately, revenue and profits for your business. This is what we want to draw attention to in our guide.

Why should you pay attention to SEO?

Billions of people search for something on the internet every day. Organic traffic is extremely powerful, not only because it is large in quantitative terms, but also because it consists of specific queries, often containing a certain intent.

Let's imagine the situation. For example, you sell video recorders. Would you rather offer your product on a billboard in a specific area of ​​the city so that every car owner in that area sees the advertisement (whether they need a dashboard or not)? Or suggesting a product every time someone types the query: "buy a DVR" into the search box? Most likely, the second option, because these users have commercial intent in their request. That is, they literally stand up and say that they want to buy what you have to offer.