Social Media manager: who is he
Social Media manager is a profession of the 21st century.
Because of her obvious youth, still not everyone understands what a specialist with such a name is capable of and what requirements can be imposed on him.
We suggest you figure it out. You can also take a look at social media marketing jobs.
Social Media manager, who are you?
The main task of an Social Media manager is to promote goods or services on the Internet. There is a whole range of measures for this.
Some believe that the responsibilities of an Social Media manager are reduced to filling sites with content and setting up ads. However, this is a too narrow understanding of the profession. A good specialist is, first of all, a strategist who is able to plan a comprehensive promotion of a product or service. Content and online advertising in this case will be just one of the many tools that he will use to get results.
A narrow understanding of the specifics of the work of an Social Media manager leads to the fact that many companies are missing out on benefits. According to statistics, 79% of Russian manufacturers of goods or service workers try to promote themselves on the Web. However, in 95% of cases, this is not done professionally. Most often, the coverage of the Internet audience is entrusted either to their hastily trained employee or they incorrectly form tasks for professionals.
As a result, companies really acquire pages on social networks and even attract some kind of audience to them, not realizing that they use this resource by less than a third of its capacity.
However, the trend is that the Social Media services market is becoming more and more professional. The number of companies on social networks is growing, and there is a growing understanding of what opportunities they open up. Naturally, this is followed by the realization that a person who is able to attract a huge audience of potential customers cannot “cost” the company cheap - as well as they say in this atricle considering social media manager jobs.
As a result, qualified Social Media specialists are becoming more and more in demand every year. But the problem is that the talent pool is growing much slower than the demand for promotion services in social networks.
What is the responsibility
A clear definition of the responsibilities of an Social Media manager will help avoid misunderstandings.
To implement a product, an Social Media manager must take several important steps. At each, he will have to make decisions on which the success of the entire enterprise depends.
At the first stage, you need to make the right choice of a social network. Each gathers its own audience, of a certain age, level of wealth, with certain interests. Dividing your budget across multiple social networks is not as profitable as focusing on one, with the most appropriate audience.
Next, you will need to make every effort to draw users' attention to your product and service. Content and properly configured ads are powerful tools, but far from the only ones.
At the next stage, it is important not only to keep the attention of the attracted audience, but also to induce it to go directly to the company's resources.
At the same time, the Social Media manager can develop a business strategy. Social Media Analyst Jobs is a good option. It largely determines whether the company can make money or, on the contrary, lose it. Only a person with experience, who can analyze the situation and are able to feel the state of the market, can choose the right direction.
Among other things, an Social Media manager must have organizational skills. This is necessary in order to properly arrange work with contractors.
At the same time, an Social Media specialist should still have knowledge of how any of the above works is performed. Only in this case will he set realistic goals, control the work of his team and evaluate the results.
What are the requirements
So, the job description of an Social Media manager is quite extensive.
It should be noted that working with social media is suitable only for those who are open to dialogue. People who are reserved, prone to loneliness, will not feel comfortable in this position. A competent advertising campaign will generate leads. But only live communication will help develop a page on the social network and push potential customers to become real ones.
What a good Social Media specialist should be
Working in social networks is quite specific and requires not only certain knowledge and skills, but also the correct temperament. To begin with, a person applying for this position must have a very good understanding of how social networks work, due to which individual users find millions of subscribers while others remain passive observers. Only then will the tools designed for social media professionals work.
A good social media manager should be half a humanist, and the other half a techie. He will have to evaluate and, possibly, write texts. At the same time, understand how the interface, various services and programs work. In addition, a sense of style and good taste will not interfere with him.